Managing Your Social Media In A Nutshell

There comes a time when small businesses and start-ups want to start engaging their customers online and track social media analytics. The problem is that there are not enough resources available to hire a social media strategist and you are too busy running your business to do it yourself. You …

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Single Opt-In vs Double Opt-in

All email marketers will to have at least once decide whether to use a single opt-in or double opt-in for their email lists. A single opt-in means that once a visitor enters their email address into your subscription form and clicks the sign up button they are automatically on your …

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